• Work
  • About

Asher Sarlin

  • Work
  • About

IMG Models

Agency: Doublespace, Role: Lead Design,Year: 2015

Directed and designed the relaunched website for IMG Models, the world's premier modeling agency. Redesign allows for easy access to IMG's extensive photography archive, the latest news on the world's top models, as well as advanced filtering and favoriting features for industry users—all within a dynamic and visually engaging experience

The New York City Marathon

Agency: Doublespace, Role: Art Director, Lead Design, Writer, Year: 2012-2014

Designed the official medal of the 2014 NYC Marathon, and the official participant shirt of the 2013 NYC Marathon. Director, designer, and writer of the print and digital tune-in campaign for the 2012 ING New York City Marathon. Campaign included urban panels, bus ads, subway posters and one-sheets. In-home advertising included magazine ads, digital/social banner ads, and various print collateral. 
 

Momofuku

Agency: Freelance, Role: Lead Design,Year: 2012

Redesigned the identity for Manhattan restaurant Má Pêche, located in the Chambers Hotel and part of the Momofuku restaurant group. Project included a bespoke typeface and supplementary print materials. Redesign of Momofuku's iconic peach mark has since gone on to inform general Momofuku branding across signage, products, print and digital materials. Awarded Best Logo (Professional) in UnderConsideration's 2013 Brand New Awards

Identity Design

Vampire Weekend

Agency: Freelance, Role: Co-designer, Year: 2008-2014

Co-designed various packaging, tour backdrop and merchandise materials across three albums for the band Vampire Weekend, including Grammy nominee Contra and winner Modern Vampires of the City.

The Airbnb Brooklyn Half Marathon

Agency: Doublespace, Role: Art Director, Lead Design, Writer Year: 2013-2015

Art director, designer, and writer of the identity and materials for the 2013, 2014, 2015 and 2016 Brooklyn Half Marathon. Campaigns included magazine ads, digital/social banner ads, signage, and limited edition posters.

Discovery

Agency: Freelance, Role: Lead Design, Year: 2008

Co-designed debut album with the band Discovery

New York Road Runners

Agency: Doublespace, Role: Art Director, Lead Design, Writer Year: 2008-2015

Director, designer, and writer of the print and digital iodentities for the 2013, 2014 and 2015 Brooklyn Half Marathon. Campaigns included magazine ads, digital/social banner ads, signage, and limited edition posters.

IMG Models

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The New York City Marathon

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Momofuku

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Identity Design

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Vampire Weekend

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The Airbnb Brooklyn Half Marathon

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Discovery

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New York Road Runners

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