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Toto USA

Agency: Doublespace Year: 2016-2017

Art director and designer for the full website reimagining for TOTO USA, designed to more accurately represent its lifestyle POV as well as help consumers select products and find showrooms. Design included industry-first product filters to simplify the process of finding, identifying, and selecting bath products. Site also introduced My Toto, an innovative feature allowing architects, designers, and consumers to save product information in personalized folders, create custom product comparisons, quickly print specifications and parts manuals, and view installation guides, all within the website architecture.